Web Survey Bibliography
High survey response rates are important when evaluating public health programs, and so are minimizing the associated survey costs. The goal of this study was to assess effectiveness and cost implications of collecting follow-up surveys using a dual mode survey (web and phone) compared to a single mode (phone). Data for the study come from a 2014 evaluation of Oklahoma’s Tobacco Helpline. A random selection of participants (n=1,174) were sampled for follow-up and contacted seven months after registering for services. Participants were not randomized into the two study protocols; participants with email addresses received dual mode protocols (n=467) while participants without email addresses received single mode protocols (n=707). Participants registered for services between March 1, 2013 and October 31, 2013. Overall response rate was 47.4% (556 out of 1,174). Effectiveness was assessed by comparing the survey response rates of single mode to dual mode study participants. A multivariate logistic regression model controlled for differences between the two survey groups. Cost implications were calculated by estimating what the cost would have been to conduct two separate surveys: a single mode and a dual mode; the costs of each survey strategy were then compared at different sample sizes. Cost estimates were categorized as fixed (e.g. infrastructure, interviewer training), varying by number of sampled participants (e.g. pre-notification letters), and varying by number of completed surveys (e.g. incentives). After controlling for co-variates, the dual mode survey protocols resulted in a higher survey response rate than the single mode (OR = 1.48, p=.009). However, the overall cost of a study was higher for the dual mode strategy until n=1,100 completed surveys were collected; at which point the dual mode strategy had lower overall costs. The cost analysis provides a helpful framework for assessing cost implications of new survey protocols.
Web survey bibliography (4086)
- Methodological Considerations in the Use of Name Generators and Interpreters; 2015; Proeschold Bell, R. J.; Eagle, D. E.
- Item Nonresponse in a Mixed-Mode Household Travel Survey; 2015; Pena, R. J.; Wilbur, M.; Kolenikov, S.
- Survey Estimation: How Different Are Probability and Non-Probability Survey Designs?; 2015; Shook-Sa, B. E.; Dever, J. A.
- Experience of Multiple Approaches to Increase Response Rate in a Mixed-Mode Implementation of a Population...; 2015; Ding, M.;Leite-Bennett, A. K.; Landreman, U. E.; Johnson, D. R.; Mehrotra, K.; Rosenkranz, M.; Thompson...
- The Effect of Respondent Commitment on Response Quality in an Online Survey; 2015; Cibelli Hibben, K.; Conrad, F.
- Predictors of Completion Rates in Online Surveys; 2015; Cho, S.; Cohen, Jo.; Kuriakose, N.; Liu, M.
- Boosting Probability-Based Web Survey Response Rates via Nonresponse Follow-Up; 2015; Chew, K.; Fontes, A.; Lavrakas, P. J.
- Adding a Web Mode to Phone Surveys: Effectiveness and Cost Implications; 2015; Beebe, T. J.; Lien, R.; Luxenberg, H.; Rainey, J.
- Web Survey Response Examined from the Perspective of Leverage-Saliency Theory Within a Longitudinal...; 2015; Nares, Y. G.
- Challenging Survey Screen Designs on Smartphones; 2015; Nichols, E. M.; Olmsted, E. L.
- The Effect Usability Testing has on Data Quality: A Design of an Online Diary; 2015; Gentry, R. J.; Pens, Y.
- Making Usability-Testing a Standard Survey Pretesting Methodology; 2015; McFarlane, E.
- Measuring the Effects of Operational Designs on Response Rates and Nonresponse Bias; 2015; Anderson, Me.; Henrikson, N.; King, D.; Ulrich, K.
- U.S. Survey Research: Sampling; 2015
- A Systematic Generation of an Email Pool for Web Surveys; 2015; Silber, H.; Leibold, J.; Lischewski, J.; Schlosser, S.
- Are Tailored Outreach Efforts Too Costly? An Assessment of a Responsive Design Approach to Control Costs...; 2015; Epps, S. R.; Getman, D. P.; Hall, L. M.; Hunter, J. A.
- Nonresponse Analysis and Adjustment in the Follow- Up Study of a National Cohort of Gulf War And Gulf...; 2015; Dursa, E.; Hammer, H.; Kolenikov, S.; Schneiderman, A. I.
- Return To Sender: An Evaluation of Undeliverable (e)Mail in the Modern Age; 2015; Marlar, J.; Yu, D.
- Evaluating Visual Design Elements for Data Collection and Panelist Engagement; 2015; Christian, L. M.; Harm, D.; Langer Tesfaye, C.; Wells, T.
- Comparing Field and Laboratory Usability Tests to Assess the Consistency and Mistakes in Web Survey...; 2015; Croen, A.; Gonzales, N.; Ghandour, R.; Stern, M. J.
- Cell RDD Respondents Unmasked: Progress Report on Geo and Demo Appends to the Wireless Frame; 2015; DiSogra, C.; Kennedy, C.Mosher, M.
- Venue-Based and Real-Time Sampling Methodologies in an Intercept Survey of Cyclists; 2015; Iachan, R.; Driscoll, H.; Saucier, O.
- Cognitive Testing of Survey Translations: Does Respondent Language Proficiency Matter?; 2015; Schoua-Glusberg, A.; Park, H.; Meyer, M.; Goerman, P. L.; Sha, M.
- Culturally-Related Response Styles for Attitude Questions: A Comparative Analysis of Chinese and American...; 2015; Wang, Me.
- Innovative Uses of Paradata Across Diverse Contexts ; 2015; Cheung, G.; Pennell, B.-E.
- Identifying and correcting question-wording problems: the case of Wageindicator; 2015; Slavec, A., Vehovar, V., Tijdens, K. G.
- Mail survey abroad with an alternative web survey; 2015; de Rada, V. D., Domínguez-Álvarez, J. A.
- Does the use of mobile devices (tablets and smartphones) affect survey quality and choice behaviour...; 2015; Liebe, U., Glenk, K., Oehlmann, M., Meyerhoff, J.
- The Effects of the Direction of Rating Scales on Survey Responses in a Telephone Survey; 2015; Keusch, F., Yan, T.
- Web-based survey, calibration, and economic impact assessment of spending in nature based recreation; 2015; Paudel, K. P., Devkota, N., Gyawali, B.
- Predictors of inconsistent responding in web surveys; 2015; Akbulut, Y.
- The Prostate Cancer Journey Results of an Online Survey of Men and Their Partners; 2015; O'Shaughnessy, P. K., Laws, T. A., Esterman, A.
- Twelve-month prevalence and predictors of self-reported suicidal ideation and suicide attempt among...; 2015; Kang, E. H., Kim, G. M., Hyun, M. K., Choi, S. M., Kim, J. M., Woo, J. M.
- Association between first airborne cedar pollen level peak and pollinosis symptom onset: a web-based...; 2015; Bando, H., Sugiura, H., Ohkusa, Y., Akahane, M., Sano, T., Jojima, N., Okabe, N., Imamura, T.
- A Mixed-Methods Investigation of Factors and Scenarios Influencing College Students’ Decision...; 2015; Koskey, K. L. K.; Cain, B.; Alvim, H. G.; Slager, E. M.
- Selection error in single- and mixed mode surveys of the Dutch general population; 2015; Hox, J., Klausch, L. T., Schouten, B.
- Online Administration of a Quantified Self-Questionnaire for Elderly People: A User Satisfaction Survey...; 2015; Beauchet, O., Vilcocq-Merjagnan, C.
- Nannies' Knowledge, Attitude, and Management of Food Allergies of Children: An Online Survey; 2015; Greiwe, J. C., Pazheri, F., Schroer, B.
- A web-based survey of United Kingdom sedation practice in the intensive care unit; 2015; Yassin, S. M., Yassin, J., Terblanche, M., McKenzie, C. A.
- Does Opinion Leadership Increase the Followers on Twitter; 2015; Hwang, Y.
- e-Social Science Perspective on Survey Process: Towards an Integrated Web Questionnaire Development...; 2015; Vehovar, V., Petrovcic, A., Slavec, A.
- The Impact of Mixing Modes on Reliability in Longitudinal Studies; 2014; Cernat, A.
- Growing Beyond the Phone Tree; 2014; Hayzlett, J.
- A Comparison of Different Online Sampling Approaches for Generating National Samples; 2014; Heen, M. S. J., Lieberman, J. D., Miethe, T. D.
- Does Sequence Matter in Multimode Surveys: Results from an Experiment; 2014; Wagner, J., Arrieta, J., Guyer, H., Ofstedal, M. B.
- The Use of Cognitive Interviewing Methods to Evaluate Mode Effects in Survey Questions; 2014; Gray, M., Blake, M., Campanelli, P.
- A Mixed Methods Approach to Network Data Collection; 2014; Rice, E., Holloway, I. W., Barman-Adhikari, A., Fuentes, D., Brown, C. H., Palinkas, L. A.
- Infliential Factors on Survey Outcomes: Length of Survey, Device Selection and Extrnal Elements; 2014; Ribeiro, E.
- The Effect of Mobile Web Survey Design on Screen Orientation Manipulation; 2014; Young, R.H.; Crawford, S. D.; Couper, M. P.; Nelson, T. F.
- Investigating Response Quality in Mobile and Desktop Surveys: A Comparison of Radio Buttons, Visual...; 2014; Toepoel, V.; Funke, F.